Most people don’t know that we do a bit of commercial work because it’s not something that we really market…but when BOA came calling asking us to shoot some lifestyle shots in one of their lines, how could we resist! We use this system in our snowboard boots and if you haven’t tried it, you’ve got to get a pair!! SOOOO easy to adjust and while riding you can get a perfect fit without having to sit down or take of your glove (which I particularly hate!) Anyway, here are few shots from their sell sheets for the Bata Industrials shoe line!

Next week, we’ll be in San Fran for North Face’s BOA line with world champion runner Dean Karnazes! Stay tuned for that!